Faculty Spotlight: Dr. Kimberly Judson

Using Misinformation as a Teaching Moment

Dr. Kimberly Judson shares how Packback helped her identify confusing areas of content for students. Once she knew what students didn’t understand, she was able to create class activities to help them learn.

If it hadn’t been for Packback, I never would have known the students were confused, so I really appreciated finding that out through the discussion board. “

Dr. Kimberly Judson

Professor at Illinois State University

Marketing: 36 – 50 students

Developments in IMC Strategy

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